Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Its Gemini tool wildly overestimated global gouda consumption in ad that was meant to show off its capabilities.

The Super Bowl is one of the most followed sporting events globally and one of the best advertising opportunities. For Google ...

Cheese brine is being used to melt snow and ice off the roads in Monroe, Wisconsin.

Held every other year since 1981, this year's three-day contest features 2,414 entries from 31 states but a Wisconsin cheese hasn't won best in show since 2017.

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese consumption.

More than 24-hundred entries have been received for this year’s United States Championship Cheese Contest®.  The U.S.

Google appears to have retroactively edited a YouTube-published advertisement for Gemini, the company's core AI model, to ...

The Packers may not be playing on Sunday, but Wisconsin will still have a starring role for many enjoying the Super Bowl.

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for ...