This positions it well to appeal to Gen Z shoppers in the future. "There are kids at school who think it's stupid to shop at American Eagle because then you all end up with the same clothes.

It's recently been projected that UK Gen Z will spend a shocking £1.2B on clothes by March 2025, with 18 to 27-year-olds set to "buy more fashion items than any other generation". Now ...

By choosing to wear their natural hair and vibrant clothes, Gen Z professionals are pushing back against the conventional, often rigid, standards of corporate attire, paving the way for a more ...

This as-told-to essay is based on a conversation with Maya Penn, a 24-year-old entrepreneur, philanthropist, animator, artist, and CEO of Maya's Ideas, based in Atlanta. The following has been ...