Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective.

Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding for its products.

Dell simplifies its portfolio into Dell, Dell Pro, and Dell Pro Max The company aims to address consumer overwhelm with simpler choices New Dell Pro AI Studio reduces AI software development time by ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...

Dell rebrands its lineup at CES 2025, replacing XPS, Inspiron, Latitude, and Precision with Dell, Dell Pro, and Dell Pro Max.

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell PCs now fall into three categories called Dell, Dell Pro, and Dell Pro Max, each representing a different use case: everyday tasks, business, or demanding apps, respectively. Within each category ...

TL;DR: Dell has replaced its XPS branding with new categories: Dell, Dell Pro, and Dell Pro Max, introduced at CES 2025. The Dell Pro Max 14 and 16 laptops offer high-end performance with NVIDIA ...