For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The brand is also focusing on product R&D as a big business driver.