At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Amazon has announced Alexa Plus, an AI-powered upgrade that promises a smarter, more conversational, and proactive voice assistant.

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

Amazon is refreshing the alexa.com website and the Alexa mobile app so that Alexa Plus subscribers will be able to use the revamped, AI-powered voice assistant. We don’t have many details beyond that, but the website and the app could be handy new ways to interact with the revamped Alexa, which was announced at an event this morning.

Amazon is hosting an Alexa-focused press event in NYC on Wednesday. Considering the company hasn't held a major device presser in nearly two years — the

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone an

Alexa+ can order groceries from Amazon Fresh and Whole Foods Market, track purchase history, and remember recipes and dietary preferences.