Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Healthcare marketing agency, Splice Marketing, has unveiled its new brand after seven years in business, with a new tagline ...

For the first time in the brand’s 100-year history, Kellogg’s is uniting its subbrands, including Nutri-Grain, Coco Pops, and others, under a single Masterbrand marketing campaign brought to life via ...

This blog explores the nuances of growth marketing, its applications across key business functions, and how businesses can ...

Researchers criticize A-B testing, warning it yields unreliable ad performance conclusions due to divergent delivery issues.

Following a national search, Montana State University Billings is pleased to announce that Dan Carter has been named the ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing chief Josh Goldstine?

大規模な組織改革を進めるワコール。改革の鍵となるのは、デジタルを活用した顧客体験の進化だ。店舗改革の起点となる3Dボディースキャナー計測サービス「3D smart&try」（現SCANBE）を立ち上げた、ワコール 取締役 執行役員 ...

American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and ...

Glendale-based A.B. Data, which provides a range of business services, has donated a Fox Point office building to the ...