Cereal firm marks 350 years of making breakfasts
Breakfast cereal firm Mornflake is planning a range of initiatives to celebrate its 350th anniversary. The company, based in ...
Post Holdings sees cereal demand dip as Gen Z seeks healthier breakfasts
Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey ...
Cheap, legal and everywhere: High-sugar cereals are marketed to kids | Mark Mahoney
A new study in the American Journal of Preventive Medicine shows that advertising drives sales of high-sugar cereals market ...
WK Kellogg Forecasts Upbeat 2025 Profit on Cost Cut Efforts
The cost-cutting effort helped the company post an adjusted profit of 42 cents per share for the fourth quarter ended ...
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Families buy more sugary cereal if advertising targets kids, not adults
"Cereal companies do have healthy products, but the high-sugar ones are the ones that they actually advertise to kids," says ...
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Families buy more sugary cereal if advertising targets kids, not adults
“Cereal companies do have healthy products, but the high-sugar ones are the ones that they actually advertise to kids,” says Jennifer Harris, a senior research adviser at the Rudd Center for ...