Milk Makeup, the clean beauty brand part of the Waldencast plc platform, will be expanding into the nation's largest beauty retailer, Ulta Beauty in the spring of 2025. Tim Coolican, CEO of Milk ...

The New York City based award-winning clean color cosmetics brand will expand to select Ulta Beauty stores nationwide and online, marking a significant milestone since its debut in 2016 NEW YORK ...

Milk’s Ulta foray is the latest in a slew by formerly Sephora-native brands. “The addition [of Milk Makeup] is one of ... making sure the innovation and ‘clean’ aspect of the product ...

With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances ...

Milk’s Ulta foray is the latest in a slew by formerly Sephora-native brands. “The addition [of Milk Makeup] is one of the many ways we ... making sure the innovation and ‘clean’ aspect of the product ...