Colgate has said its toothpaste, sold under brands such as Colgate Total and Colgate Optic White, holds roughly one-third of the U.S. market. Sutula said the company's plans to decrease the ...

"Always choose a reputable whitening toothpaste that has been approved by dental professionals. These toothpastes can help remove surface stains without damaging the enamel," he says. Colgate's Optic ...

With nearly hundreds of products on the market — from whitening strips to whitening mouthwash — there ... long it takes to see results. Crest 3D White Whitestrips Vivid Plus, for example ...

That emphasizes the importance of choosing effective oral care products — they need to work overtime to compensate for any ...

The toothpaste aisle is a decision maker’s nightmare. Crest. Colgate. Sensodyne. Optic white. Total active prevention. Gum care. Sensitive pro-relief. 3D White. MaxFresh. Scope. This is the ...

Blue optic brighteners coat the teeth for an instant whitening effect ... a distinct chemical taste. The Max White Ultimate Catalyst toothpaste from Colgate is boosted by enzyme for a professional ...

Wanting white teeth ... with this toothpaste, your mouth feels slightly tingly but super clean. If you have experienced sensitivity with former whitening toothpastes, try Colgate’s Sensitive ...