Other companies using a similar strategy include Hotels.com, which also employs a single social media ... s social media team was able to demonstrate to corporate leadership that social media should ...

In 2025, businesses face increasing competition, making a robust social media strategy more critical than ever. The key to standing out lies in adapting to the rapid evolution of digital platforms.

Based on corporate sustainability theory and legitimacy theory, the paper analyzes whether and how firms communicate about the SDGs on social media to increase their legitimacy or because ... to the ...

Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

Dana White, CEO of mixed martial arts powerhouse UFC -- and a good friend of Donald Trump -- is joining Meta's board.