The comprehensive analysis includes statistics showcasing the impact of effective branding on consumer behavior, digital engagement, and overall revenue growth. Among the highlights: 77% of consumers ...
Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content ...
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...
In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...
Rob Sanchez is CEO of Anteriad, a leading provider of B2B marketing solutions. Data-Driven. Tech-Enabled. Growth-Obsessed. I never liked the saying, “Work smarter, not harder.” As an ambitious and ...
One of the oldest cities in the world, Varanasi is the spiritual capital of India. It offers a deep dive into Hindu rituals ...
Pernod Ricard India took home three prestigious metals including one gold and two silvers. The brand was recognized for its exceptional marketing strategies. The brand’s success at IMA 2024 reinforces ...
L et’s face it, the world of digital marketing has been changing drastically over the last several years, but none more than the last few. What was once an organic goldmine in t ...
As businesses continue to face new challenges, strategic partnerships will remain a cornerstone of growth. By collaborating ...
Building a brand image is essential for long-term growth in the business world. Experts help companies articulate their core brand values and establish their market positioning.
A Swindon-based digital marketing firm has launched a new podcast. The Pursuit Agency, founded by Rob Curtis, hopes to educate and inspire business owners, marketers, and those eager to understand the ...
AI is proving particularly useful in marketing and social media. Nearly a third (30%) of small businesses use AI to enhance ...