A Japanese Buddhist Monk named Eisai returned to Japan from China in 1191. He brought tea seeds and the Zen Buddhist ways of preparing powdered green tea with him. The leaves that emerged from these ...

and Japanese Green Tea are gaining popularity among young generations for their physical and mental health benefits. Seizing this opportunity, we aim to expand consumption and raise interest by ...

The story of Japanese green tea venturing into Europe unfolds as a tale of ambition, cultural adaptation and sustainability. Oi Ocha, the flagship product of Itoen, has been a household name in ...