A bunny museum, a D.I.Y. art space, a bounce house wonderland and a cat café are just a few of the places where you can get your kawaii fix around town.

Kawaii Monster Cafe - the most surreal cafe in Japan - has teamed up with the lovable Hello Kitty for an extra psychedelic twist! Every dish is a cute, rainbow filled plate of fun! Kawaii Poison ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...