Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according ...

The campaign marks the debut of Bollywood actor Triptii Dimri as Myntra’s newest ambassador, joining the likes of Shah Rukh ...

Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

From apparel to electronics, e-commerce platforms have opened a whole new world for the Indian customer from the comfort of ...

Colors Queen, an Indian beauty brand, marks a decade with the launch of five exclusive kiosks in key malls across India.

Startup is like a marathon—you need staying power, said Bansal, founder of e-commerce platform Myntra and fitness centre line ...

Stay informed with Hindustan Times' live updates! Track the latest lifestyle news including fashion trends, style guide & ...

Due to return and refund policies of platforms, as many as 48% of online shoppers got stuck with a wrong product, while 20% ...

Budget 2025 to catapult India's domestic manufacturing to a global scale GetVantage’s portfolio brands will get exclusive access to Myntra’s D2C Rising Star initiative and participating brands will ...

Still, shopping for furniture online can be a confusing slog, especially if you're not scanning or testing anything in person. And there's really no one-size-fits-all approach to finding the right ...

Shein is re-entering the Indian market after a 2020 ban, partnering with Reliance Retail for a test launch. The company aims to challenge local fast-fashion brands and capitalize on India's growing ...

Some banks tend to give extra cashback or discounts when you shop on online marketplaces such as Amazon, Flipkart, Myntra, or Paytm. 4. Accelerated rewards: One can also pay through specific card ...