Nike will release the Kobe "Mamba Out" baseball jerseys under the Kobe Details Apparel Collection. The collection is a tribute to the career of Kobe Bryant and his legacy in sports culture.

After introducing a uniform last spring that flopped so much it got its own Wikipedia page, Nike is returning to its pre-2024 ...

Dansby Swanson's wife Mallory had a fantastic 2024 season, winning the long-awaited gold medal for the US Women in the football event during the 2024 Paris Olympics.

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Baseball fans love sporting the jerseys of their favorite teams and players. But Major League Baseball (MLB) jerseys come in ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Typically, a sports jersey contains the same elements across all sports: a team logo, a player’s name and number, and a sponsor. Across multiple disciplines and styles, these elements prevail. So, ...

Last season, it was the uniforms catching the most attention at the start of Spring Training. Will that happen again this ...

The Super Bowl may be over. But Nike's retro football-inspired sneaker, the Field General, is just warming up.

The For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be author highlights the Super Bowl ad from sportswear apparel giant Nike (NKE) and the post-game ad from Jordan ...