Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion is an integral part of communication in ...

The most persuasive people are able to prove their point without seeming manipulative or ill-intended. They know how to make their voices heard. Sometimes, being persuasive is more about how you ...

Writers use many kinds of persuasive techniques to convince their readers to agree with a particular point of view. These are sometimes called rhetorical devices. The main rhetorical devices are ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

However, persuasive writing does not have to rely on manipulative tactics, such as exaggerating, misleading, or exploiting emotions. In fact, such tactics can backfire and damage your credibility ...