Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Sung Jinwoo might not be bald like Saitama but he definitely leveled up through the same hard work the One Punch Man put in, leading to a funny theory.

Beauty editors love RevitaLash: that's a pretty solid fact. I know someone who considers it to be one of her top five ...

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I’m very particular about the mascara I use ...

The Ordinary is finally available to shop at Amazon for under $35. The brand’s full line of skincare and haircare products ...

From a $13 under-eye brightener to the $7 salve that healed my chapped, scabby lips, these stellar potions are worth the ...

Eyebrows are something I think about a lot in my day-to-day life. I’m obsessed with them – my own and everyone else’s. As that old saying goes, eyebrows really do frame the face. And, unfortunately, ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

TikTok star GK Barry has spoken about having previously 'felt pressure' to change her appearance and said that she wears less ...

Mae's amazing eyebrows, you're in luck as she's just shared the serum she's been using to grow her fluffy brows ...

As someone who's had her fair share of brow appointments go wrong ( growth serums to the rescue), I'll take any opportunity I ...