PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s that same confidence, or lack thereof, which indicates when it’s time to give your intimates drawer a proper restock. A bra you bought 10 years ago probably served you well back then, but your ...

From lingerie sets on sale to flirty panties and silk bras, these Adore Me Valentine’s Day deals are too good to pass up!

If you fall into the latter camp, know this: thanks to a raft of elevated, woman-run new players, the category has come a long way from the days of flammable pink synthetics and dental-floss ...

The best plus size lingerie and plus size underwear for women, including babydolls, bustiers, corsets and sexy knickers, as ...

Treat yourself or a loved one to something special this Valentine's Day from our round-up of the best Valentine's lingerie available right now.

Sweet, delicate, feminine and very appropriate for Valentine's Day, this sultry black set of bra, knickers and suspenders ...

Fashion fans are flocking to buy a bra that's almost 60% off when using a handy trick. The bra is supposed to be £45, but for new members it's now included in the two for £39 offer, bringing it down ...

Somehow, overnight, bodysuits became a wardrobe essential for a variety of reasons. They can act as a compressive ...

Lightly lined with underwire for support, this flirty bra comes in three shades of heart embroidery that's juuuust romantic enough for February 14. The tiny bow and the heart-shaped adjustable straps ...

There is no one size fits all approach to the perfect bra — though some companies have certainly attempted. For many women, bras are an annoyance, but we may succumb to wearing one because it can be ...