Starbucks’ new CEO, Brian Niccol, highlighted ceramic mugs as a key part of the business’s turnaround.

Baristas will top macchiatos with a caramel crosshatch pattern made up exactly of seven vertical lines and seven horizontal lines, finished with a spiral.

President Trump signs Laken Riley Act into law, the first law signed in his second term Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer Potomac plane crash: Rescue ...

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Finding the best gifts for pregnant women can be a daunting task. Believe me. I was one of them not too long ago, and there ...

The Starbucks tumbler has a ridged texture to the cup and ... this new mug features the same Cinderella Castle icon as the other items in the new collection. The mug is white with gold details, ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...

THE NEW STARBUCKS STRATEGY: WILL CEO BRIAN NICCOL'S PLAN WORK? The company also said baristas at locations in the U.S. and Canada will put "any" drinks ordered "for here" in coffee mugs ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

Those who choose the latter will receive their drink in a ceramic mug, glass or clean personal cup brought from home. Joshua Trujillo/Starbucks Starbucks patrons who opt to stick around and enjoy ...