Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s ...

Bassmaster Elite Series angler Bill Lowen has signed a sponsorship agreement with Zoom, the manufacturer of plastic baits. “I cannot tell you how many fish I’ve caught on Zoom Baits since I started ...