This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell Technologies long time sales leader and former channel chief John Byrne announced that he is stepping down from his role ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

That means, in point of fact, the abrupt death of long-running sub-brands including probably its biggest: XPS. It's long been ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.