As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. Follow these steps to minimise reputational damage and get things back on an ...

If you are seeing content on the internet that is similar to the content you are publishing, then you may want to question whether your “new” content is simply a rehash of information already out ...

Recent years have seen a huge increase in the number of people of all ages and from all walks of life getting tattoos. There are several reasons for this big increase in demand. Awareness of health ...

When it comes to networking, there’s still no substitute for face-to-face meetings. Sarah Weller reveals how attending networking events has helped her make valuable new contacts, and offers some good ...

Years ago, fish was considered to be a cheap, if slightly dull, alternative to meat. People ate large amounts of everyday staples like cod, while salmon was considered a luxury and 'exotics' like ...

(Addendum, January 2021: See Evidence to the Review Body on Doctors’ and Dentists’ Remuneration for 2021-22 by the British Dental Association for a 36-page analysis of the current state of the UK ...

Small businesses need a brand too if they are to stand out in a crowded market. Discover how to create a valuable brand and how to exploit it for business advantage. Creating an authentic brand for ...

There are so many ways to keep in touch with customers or approach new prospects. But a well-written sales letter or email can persuade potential customers to find out more. Follow our steps to ...

Confused about all the conflicting advice on search engine optimisation (SEO)? Danielle Haley, director of Indy Consultancy outlines ten simple ways to improve your search ranking that you can act on ...

Your brand identity encompasses everything from straplines and logos to colour and fonts. To be effective, it needs to be consistent across all your communications, including your website, email, ...

PR activities can help spread the word about your business for much less money than traditional advertising. This checklist explains how to promote your business through the press.

The idea of networking fills some people with fear while others think they're great at working a room. But what are the skills you need to be a good networker? And how can you improve your performance ...