The first emblem of the brand appeared in 1914. It was quite simple and represented a red horizontal oval with the name of the brand ”Willys” colored in white. The inscription is located obliquely in the Italic style. Under and above could be seen a tagline “The Utility” See more

The logo was adopted in 1917 and existed till 1928. It represented a black circle with a smaller red one in it. Inside the black rim is located a capital wordmark “Willys-Knight”. Inside the red, the designers placed the combined first two letters of these words “W” and “K”. See more

The next logo was adopted in 1916 and represents a blue circle with a red number “6” on the background. In the foreground, can still be noticed the tilted company name See more

In 1929, the company changed its logo again. Now he was an image of a black knight on a gold background. Also on the bottom of the emblem, you can see a narrow strip with the brand name also colored in gold. See more