A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop.

A window display is a physical decoration in your store’s front window meant to draw in customers as they walk by. The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale.