Helps support the appearance of thicker, healthier hair. Featuring Adaptogens like Arctic Root, Siberian Ginseng, and Chaga Mushroom combined with Hyaluronic Acid, this serum can help …

This multi-tasking at-home Hair Gloss will give you immediate shine while providing the healthy hair benefits like protecting against color fading, helping treat damage and providing heat …

This color-safe shampoo breathes life into fine, flat hair with a strengthening formula leaving your fine hair clean, bouncy, and full of volume. Shop Now!

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl …

Ready to split up with split ends? This repairing mask instantly restores hydration, fights frizz, and strengthens fine to medium strands. Formulated with a nourishing blend of shea butter, …

The same beachy texture you know & love, but with a OUAI better feel. This salt-free Wave Spray enhances your hair’s natural texture, adds body & volume BUT—and this is the important …

Use DETOX SHAMPOO when your hair and scalp feel like it needs a reset (if your scalp feels oily, hair is looking dull, curls have lost their shape & bounce). Apply in place of or before using your …